Digital platform for political campaign and mandate management

Eleitec (2025) — Digital Platform for Political Campaign and Mandate Management Highlights: • Designed a complex product ecosystem (ERP-like platform) for political campaign management and public administration. • Conducted field research with public officials and political teams, ensuring product-market fit. • Structured multi-feature dashboards and workflows, improving financial control and operational efficiency. • Positioned the product for scalability and national expansion, targeting a high-volume user base. Problem → Solution: • Political teams faced fragmented systems, manual workflows, and compliance risks in financial reporting. • Created a centralized platform integrating financial management, team coordination, and reporting. • Designed features aligned with legal compliance (TSE/TRE) and real operational needs. Process: • Interviews with city council members and political advisors • Benchmarking competitors through mystery client analysis • Mapping user journeys for campaign teams and leadership roles • Iterative definition of features based on real-world workflows Key Features: • Accounts payable/receivable • Performance dashboards • Team and supporter management • Regional mapping and voter base • Calendar and agenda • Automated reports and permission control Results & Learnings: • Identified a highly underserved market with low digital maturity • Validated demand for structured, compliant, and scalable solutions • Reinforced that clarity and usability are critical in complex systems My Role: • Product ideation and UX structuring • Stakeholder alignment (political leaders, advisors, media professionals) • Go-to-market strategy through events, branding, and lead generation funnels Skills: Product Design, UX Strategy, Complex Systems Design, Stakeholder Management, Business Strategy