A mobile-first platform for centralized medical records

UniSaúde (2022) — Centralized Health Data Platform for Patients and Providers Highlights: • Designed a mobile-first UX architecture to centralize medical records, improving accessibility and continuity of care. • Conducted usability testing with real patients and healthcare staff, validating navigation and information structure. • Delivered an MVP in 1 month, balancing speed, compliance (LGPD), and usability. • Identified engagement gaps and proposed product evolution strategies (content + dashboard features) to increase retention. Problem → Solution: • Patients frequently lost medical records, impacting treatments and increasing operational inefficiencies. • Proposed a modular interface structure, enabling fast retrieval of exams and prescriptions. • Designed for dual users (patients mobile / doctors desktop), improving usability across contexts. Process: • User interviews with patients and clinic staff • Low-fidelity wireframes (paper-based) for rapid iteration • Validation through real usage scenarios in partner clinics • Iterative improvements based on user behavior insights Results & Learnings: • Reinforced that simplicity outperforms feature overload in early-stage products • Identified that retention requires continuous value, not only utility (led to content feature hypothesis) • Strong user adoption initially, but limited monetization impacted long-term sustainability My Role: • UX/UI design, product structuring, and research execution • Collaboration with doctors, developers, and legal teams (LGPD compliance) • Direct interaction with healthcare stakeholders and decision-makers Skills: UX Design, User Research, Information Architecture, MVP Development, Product Thinking